News and Tools
Making Materials Error Free
One way to help keep your members happy is to ensure their listing -- especially in print directories -- is accurate. Think Local Umpqua (our Douglas County, OR affiliate) held their second annual “Strunk & White Memorial Proofreading Party” to engage members and citizens and help catch mistakes before publishing their new directory. The Umpqua group baited proofreaders by offering a history of the renowned grammarians and rewarded volunteers with refreshments and a fun social atmosphere. Prior to directory cut-off date, all local, independent businesses were invited to join a social featuring local wine and appetizers and enter a contest to win a free membership.
Faux Local Alert
As local shops disappear in many New York City neighborhoods, the global chain Urban Outfitters decided to create a facade for its new store on the Upper West Side that emulates local shops: a bodega (small grocery store), bar, hat shop and hardware store. The designer calls the facade an “ironic statement.”
The Alliance Grows
Welcome to the newest AMIBA affiliate, Heights Independent Business Alliance (Cleveland Heights and University Heights, Ohio), starting with assistance from Future Heights.