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Your weekly round-up of the hottest startups, best content & must-attend events.
Founder Profile
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From a paintball field to a web startup: the story behind Hootsuite
Ryan Holmes started his entrepreneurship journey in an unlikely industry.
The founder of popular Twitter client and social media dashboard Hootsuite may be a web guy now, but he started out with something very offline: paintball. The Vancouver-based Holmes’ first business was a paintball company, which is still thriving and is run by his brother today.
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Hot Startups of the Week

Cramster
Cramster is a free online study community and a leading provider of online homework help for college and high school students. The site offers solutions and hints for popular textbooks, and has a community of subject experts available to answer questions. The company was founded in 2003 by Robert Angarita and Aaron Hawkey, and just received $6 million in Series B funding.
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CrowdReel
Toronto-based CrowdReel allows you to explore and share photos posted on Twitter. Users can browse photos by trending topic, popular photos, photos their friends have posted, or through the Live Reel. The site was created by Jeff Brenner and Peter Kieltyka and launched in March 2010.
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Xobni
San Francisco-based Xobni (Inbox spelled backwards) is a plugin that allows you to manage and search your contacts and email through Outlook and on the BlackBerry. It creates a profile for every person you communicate with that contains contact information, threaded conversations, and a social network profile. The company just raised $16.2 million in Series C funding.
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GoldenHook
GoldenHook is a Paris-based company that allows you to order custom-designed knit beanies and scarves. The twist is you can choose which real grandma will knit your item – you can check out photos and profiles of each one of the Grannies on the site before you place your order.
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Upcoming Events
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The Next Web ’10
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Park Plaza Westminster Bridge, London |
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April 27th–29th |
The Next Web Conference grew out of the need to bring the professional web industry together in Europe. The event welcomes a blend of technology entrepreneurs, startups, innovators, venture capitalists, and journalists. Learn More
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Startup Venture Summit
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6161 W. Centinela Ave, Culver City, California |
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April 22nd |
This event hosted by Tech Supper Club is a fast-paced one-day workshop that gives you all the information you need to launch your own company. Learn how to raise funds and meet strategic partners. Network with investors and pitch in the pitch fest. Learn More
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Columbus Startup Weekend
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1275 Kinnear Rd, Columbus, Ohio |
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April 23rd–25th |
Startup Weekend recruits a highly motivated group of developers, business managers, startup enthusiasts, marketing gurus, graphic artists and more to a 54 hour event that builds communities, companies and projects. Startup Weekend Columbus 2010 is April 23–25th at TechColumbus. Learn More
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Raising capital from angel investors
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737 Olive Way, Seattle |
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April 26th
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This event is part of the Startup Sessions ongoing series. Investors Andy Sack and Geoff Entress of the Founder’s Co-op will explain the details and nuances of raising capital from Angel Investors. Andy and Geoff are two of the most active Angel Investors in the Pacific Northwest. Learn More
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What We’re Reading
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Will startups get squeezed by a tech hiring binge?
GigaOM writer Mathew Ingram discusses the increase in hiring activity in the technology sector at big companies like Google and Intel. He says the hiring binge could put a squeeze on the available talent pool and push the price of labor up. Learn More
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Out of the loop in Silicon Valley
The New York Times’ Claire Cain Miller wrote this in-depth article about the lack of female founders in Silicon Valley, and the disparity between the number of female business owners and the percent of venture-backed female-led startups. Miller also writes about the lack of women who pursue high-tech degrees like Computer Science. Learn More
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The importance of modeling for business success
In this post on his popular social media and community blog Chris Brogan talks about the importance of knowing who you model your business after. Determine what your business model is, and find out which individuals are running their businesses the same way and what takeaways you can apply to your own startup. Learn More
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3 things every entrepreneur needs to know about exit strategies
Tim Berry writes on his Planning Startup Stories blog about what entrepreneurs need to know about exit strategies. He says you need to have an exit strategy if you need outside investment, and every entrepreneur eventually needs an exit. Learn More
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The iPad: a cautionary tale for founders
Entrepreneur and investor Eric Paley writes on his Anything’s Possible blog about why the iPad is a terrible example for entrepreneurs. He says the iPad wasn’t designed or marketed with a clear use case, and rewrites the launch using a startup to show how founders shouldn’t follow in Apple’s footsteps. Learn More
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The case for being disruptively good
Umair Haque writes on his Harvard Business Review blog about the case for better business practices, and why companies are motivated to do good (citing examples like Pepsi Refresh). He mentions Jeff Jarvis’ rule that “in a hyperconnected world, the costs of evil explode.” Learn More
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Featured Members
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Scott is the founder and Chief Outreach Officer at 9 Clouds Inc., a social marketing firm based in Sioux Falls, South Dakota.
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Linda is an entrepreneur and speaker from Waterloo, Ontario. She is the founder of Motivational Steps, as well as the Small Business Community Network, which connects local entrepreneurs.
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Founder’s Note
The best sales tool you have at your disposal is existing customers.
When an individual becomes a customer, it’s because they’ve seen the value in your product.
Who better to advocate on your behalf and refer others to your company?
Asking clients to recommend you can be an incredibly effective way to grow your business.
Think about ways that you could set up a referral program within your business – what communications are necessary and how might you incent and reward?
If you a great example, let us know. We’re sharing your insights and publishing your stories on The Sprouter Blog.
Until next week,
Sarah
Founder & CEO
Sprouter
PS, If you enjoyed this edition of Sprouter Weekly – we’d love for you to share it with others!
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