Are you ready for Cinco de Mayo? We are! (It doesn't take much to get us to celebrate!)

Two years ago we had tequila journalist and expert Mike Morales on the show, explaining the differences between mixto, blanco, reposado, and anejo. We learned a lot, and he gave us his favorite margarita recipe!

We also asked listeners what their favorite margarita recipe was. You will find the answers on this page, along with Mike's recipe and a clip of him explaining about "the worm."

The Ponder section this week is devoted to Cinco de Mayo information, recipes and fun stuff, so make sure to wander on by there!

Thursday, April 26th on A Closer Look
Our country's changing demographics with Kelly McDonald

Marketing expert and author Kelly McDonald is one of our favorite guests on A Closer Look. She has insight on marketing that most businesses miss.

If you didn't catch the interview last week with Kelly, she cracked open the 2010 Census and gave us a report on how the United States is changing and how it is never going to go back to "normal." She also told us:

1. One in three people in the United States are not Caucasian and the U.S. is the 2nd largest Hispanic country in the world.
2. There is a shift where young people are moving out of rural areas and into more urban areas.
3. Why the iconic American Family just doesn't exist anymore. Only 22% of couples are married and 1 in 7 marriages is to a spouse of a different race.
4. Other demographic changes including "grandfamilies" and why many grandparents are raising their grandkids.
5. Why businesses MUST pay attention to these changes and re-focus their messages.

Because this interview is archived here, you can listen to it any time, even while trying to find the "new normal."

Many of the guests on A Closer Look have spoken about the concept of benchmarking. One of the ways the term is used is as the process of comparing your business to more successful ones and mirroring their techniques to achieve your goals.

This week Content Queen Anna Alexander uses this process in her own life and compares herself to others. In a good way. To find out more and to chime in on how you can use benchmarking in your own life, click here.

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Life is simple, it's just not easy. ~Unknown

So why DO we celebrate Cinco de Mayo? Contrary to popular belief, it's not Mexican Independence Day. Instead, it's a commemoration of the Battle of Puebla. Here's a good primer to get you started.

Of course, we DO like our tequila on Cinco de Mayo. But let's make sure we know all the facts. For example, did you know that tequila is NOT made from a cactus, and it's NOT made around the world? Smash the biggest tequila myths by clicking here.