Sixty-two percent of Americans are watching videos online. If that number doesn’t impress you, what about this one – YouTube averages 1 billion views a day? It’s hard to ignore the significance of Web video. If you are not using video on law firm's website, you are missing out on a huge opportunity to convert more Web visitors into clients. Your prospects are searching for answers to their legal questions and they will take the time to listen to you and watch your video, as long as you provide them with the information only an attorney can provide. Unlike spending alot of money on a TV Commercial for only 30 seconds of time to get your message out youtube lets you do more then that and get the one on one time with a future client. Web video is also the next big thing when it comes to search engine optimization and dominating the competition. Yet, only a small percentage of private practice attorneys and law firms have incorporated Web video into their Internet marketing campaigns. That means you have the chance to gain an edge on your competition.